A Truly Unique Look Requires a Truly Unique Grout (TileLetter)

Tile Letter tapped Mitch Hawkins, Senior Manager of Technical Services of our client LATICRETE to uncover three reasons why grouts and mortars play an essential role in mosaic tile installations. From cathedrals to personal homes, designers should consult a manufacturer about which products are the most suitable for their project prior to the installation. Read the full story by TileLetter […]

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LATICRETE Launch of MVIS™ Lite Wall Float (Commercial Construction & Renovation)

Our client LATICRETE has launched MVIS™ Lite Wall Float, a super lightweight mortar developed with the installer in mind. With it being half the weight of traditional type S mortars, MVIS Lite Wall Float is safer and easier to handle. “As a pre-blended formula, it doesn’t require any jobsite batching and is half the weight of traditional bags of mortar, […]

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LATICRETE Improves Safety and Workability for Installers with the Launch of MVIS™ Lite Wall Float

Lightweight and easy-to-use mortar increases production and decreases fatigue on the job. LATICRETE, a leading manufacturer of globally proven construction solutions for the building industry, has launched MVIS™ (Masonry Veneer Installation System) Lite Wall Float, a super lightweight mortar developed with the installer in mind. Half the weight of traditional type S mortars, MVIS Lite Wall Float is safer and […]

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Quality and Performance of Adhesive Products (Floor Covering Installer)

For decades, installers, designers and builders have been confronted with a unique challenge. The more demanding the application, such as commercial buildings, the more intensive the installation materials need to be. Our client, LATICRETE, makes choosing a product easier for specifiers and installers by naming products according to performance level. From 254 Platinum, 254 Gold and 254 Silver to 125 […]

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Avoiding Moisture In Construction Projects (Floor Covering Installer)

Dustin Prevete, the Senior Product Manager for our client LATICRETE, shared his expertise on the costly and dangerous impact moisture can have on a construction project. “Damp or wet environments can also degrade the structure’s physical stability. Rusting metal beams, rotting wood barriers and floors and other effects can be costly and dangerous. In fact, moisture intrusion is one of […]

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LATICRETE Improves Safety for Installers by Launching 3701 Lite Mortar and 3701 Lite Mortar R

New LATICRETE lightweight mortars are easier to transport and contain no harmful respirable crystalline silica LATICRETE, a leading manufacturer of globally proven construction solutions for the building industry, has launched 3701 Lite Mortar and 3701 Lite Mortar R. The formula was crafted from carefully selected polymers, Portland cement and lightweight aggregates, and does not require the use of a latex […]

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LATICRETE Launches LHT™ PLUS For Large and Heavy Tile Flooring Applications

The large and heavy tile mortar offers installers expert bonding properties and ease of use April 23, 2018, Bethany, Conn. — LATICRETE, a leading manufacturer of globally proven construction solutions for the building industry, has introduced LHT™ PLUS, a polymer-modified large and heavy tile mortar specifically formulated to provide a one-step installation for large format ceramic tile, porcelain tile and […]

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LATICRETE EXPANDS RESINOUS FLOORING LINE IN BRAZIL WITH ACQUISITION OF SOLEPOXY®

Strategic Acquisition Provides Access to New Products and Technologies March 22, 2018, Bethany, Conn. — LATICRETE, a leading manufacturer of globally proven construction solutions for the building industry, has acquired Solepoxy Ltda., a Brazilian producer of high quality resinous floor coatings, including epoxy, urethane, polyaspartic and epoxy terrazzo. The company will now operate under the name LATICRETE® SOLEPOXY®.   “This […]

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LATICRETE Doubles Shelf Life of Select Products For Bagged Cement-Based Mortars & Grouts

Products to boast two-year shelf life due to new advanced plastic bag packaging, reducing disposal costs for unused inventory   February 9, 2017, Bethany, Conn. — LATICRETE, a manufacturer of globally-proven construction solutions for the building industry, has doubled the shelf life of nearly twenty of its bagged cement-based mortars and grouts, which now boast a two-year shelf life, thanks […]

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