Bragging rights

“As Seen On” – Three Powerful Words

“As Seen On” – Three Powerful Words

“As Seen On.” Three powerful words that are the most underused words in organic product placements. We see it often, a company spends thousands of dollars to have their product on national television and then they don’t do anything to brag about their hard work. Why build a train, if you have no intention of […]

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What Will 2013 Bring for Product Placements?

What Will 2013 Bring for Product Placements?

Cooper was recently interviewed by Erik Renko, of Brand & Film, about “What Will 2013 Bring For Product Placements?” Here’s Cooper’s excerpt from the interview and you can read the entire interview here. “As traditional “interruption” advertising – 30-second commercials, for example – become less effective because of DVRs and delayed viewing of TV shows, […]

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