Sometimes it’s not what people are saying about you…
it’s what they’re not saying.
Silence can be deafening, especially in business.
Cooper Smith Agency can help you reach out to your existing and potential customers to get them talking.
Cooper Smith Agency’s primary focus is securing positive media coverage for our clients, their products, services and projects, particularly in a business-to-business environment. From flooring dealers to construction executives, restaurant owners to university facilities managers, we aim to get our clients’ news in front of their existing and prospective clients through the magazines, websites, newsletters and blogs that they read.
Social Media/New Media
Talking directly to your core audiences is oftentimes more effective than going through traditional media channels. We help our clients launch blogs to showcase their expertise, stay in touch with their “fans” on Facebook and “tweet” about their latest news on Twitter. Not to mention 4Square, Google+, LinkedIn…are you keeping up?
From ABC’s Extreme Makeover: Home Edition, DIY Network and HGTV to Metropolis, Veranda and Cooking With Paula Deen, our building products and home decor clients have “starred” in hundreds of TV shows and magazine spreads, as direct result of our hard work and aggressive, proactive efforts.
Newsletters & e-Newsletters
Talking directly to customers, clients and employees is an essential part of every business. Unfortunately, it’s often overlooked in the hustle and bustle of everyday business matters. Cooper Smith Agency takes charge of our clients’ outreach projects and produces high-quality newsletters, online or on paper, that our clients are happy to call their own.
Being involved in the community doesn’t just make you feel good, it can help your business as well. Our team works hard to maximize the potential of every opportunity to secure as much exposure as possible for our clients’ generosity.
Ask any sales or communications expert to name what audience they think should be every business’ top priority. Chances are they’ll say employees. However, in most cases, employees are often the last ones to know about a company’s latest news and newest products. The experts at Cooper Smith Agency have years of experience tailoring messages to internal audiences and evaluating their effectiveness. Additionally, we can provide full-service event management for company outings, annual meetings and client open houses.