The Coop Scoop

Weekly Rewind: Our favorite stories from around the Web

Weekly Rewind: Our favorite stories from around the Web

In today’s edition of the Weekly Rewind we have stories on how to repurpose a press release, an example of bad public relations for a growing company, changes coming to Twitter profiles, updates to Facebook’s News Feed algorithm and why brands need content marketing. 3 ways to revive a failed press release (Ragan): Don’t give up […]

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Weekly Rewind: Our favorite stories from around the Web

Weekly Rewind: Our favorite stories from around the Web

Today’s edition of the Weekly Rewind has stories on how the PR industry keeps up with change, whether or not blogging is beneficial to your brand, Facebook now allows users to ‘turn down’ annoying brands, how a meme generator campaign can backfire and why audiences value authenticity over authority. 5 outdated PR tactics and their […]

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Weekly Rewind: Our favorite stories from around the Web

Weekly Rewind: Our favorite stories from around the Web

In today’s edition of the Weekly Rewind we have stories about PR and marketing lessons from a sitcom, creating content that raises brand awareness, how teen Twitter users turned a Target employee into an overnight meme, how to repurpose content and ways to draw readers back to your blog. Four Times ABC’s ‘Selfie’ Provided Valuable […]

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Weekly Rewind: Our favorite stories from around the Web

Weekly Rewind: Our favorite stories from around the Web

It’s Friday once again and we have rounded up our favorite stories from around the Web. This week our stories cover Presbyterian hospital’s reputation management, using LinkedIn to drive PR goals, why Facebook won’t offer a ‘dislike’ button, myths about PR and how to establish a strong brand persona. Texas Health Presbyterian begins public relations […]

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Weekly Rewind: Our favorite stories from around the Web

Weekly Rewind: Our favorite stories from around the Web

Today’s edition of the Weekly Rewind has stories on the importance of the press release, how to tell a compelling story, Facebook’s new app, why Snapchat should address its security and privacy flaws and why people overshare on the internet. The Venerable Press Release Remains the Cornerstone of Public Relations (Entrepreneur): Press releases are still […]

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Weekly Rewind: Our favorite stories from around the Web

Weekly Rewind: Our favorite stories from around the Web

Today’s edition of the Weekly Rewind contains stories on how to carry on after the death of Google Authorship, what social media skills marketers should master, where journalists are searching for story ideas, how to use Instagram to establish brand identity and why some pitches just don’t work. What Does The Death Of Google Authorship […]

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Weekly Rewind: Our favorite stories from around the Web

Weekly Rewind: Our favorite stories from around the Web

Today’s edition of the Weekly Rewind includes stories on how PR is changing, how to move on from a PR nightmare, social media mistakes to avoid, ways to ensure your website is being indexed properly and the type of content Facebook will now penalize Facebook Business Pages for. Defining The Future Of Public Relations (Fast […]

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Weekly Rewind: Our favorite stories from around the Web

Weekly Rewind: Our favorite stories from around the Web

In today’s edition of the Weekly Rewind, we have stories on how to write an effective social media policy, questions to ask to lead a successful SEO strategy, what a group of celebrity publicists did to shut down a website, how to overcome social media measurement roadblocks and what content marketers can learn from Sesame […]

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Weekly Rewind: Our favorite stories from around the Web

Weekly Rewind: Our favorite stories from around the Web

In today’s edition of the Weekly Rewind, our stories include an example of how not to pitch a story, ways top brands are turning data into blog content, myths about social media marketing, what community managers can learn from teachers and how to handle controversy or tragedy in the social sphere. PR pitch: We’ll pay […]

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