It seems like Pinterest, the new social media darling that recently hit 18 million unique users, came out of nowhere to become one of the most influential social media platforms of the day. Recent reports rank it the third most popular social media site, behind only Facebook and Twitter. I’ve also heard from friends with [...]
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Cooper featured in Oak Cliff People
Cooper was the featured in a Q&A for Oak Cliff People, the community newspaper for the area of Dallas where he lives. It’s a fun read, including the best & worst gifts he’s ever gotten, why Dr Pepper is the devil and what he’d write a book about (if he were to ever write one). [...]
Daltile featured throughout Jewel’s house
In early 2011, we worked with the wonderful designer (and our good friend) Kim Lewis to makeover the Stephenville, Texas, home of Grammy award-winning singer Jewel. Daltile’s Manufactured Stone, natural stones and tile were used throughout the rustic home that the singer shares with her rodeo star husband, Ty Murray. Kim knows a thing or [...]
PR Trends for 2012
With the prolonged recession and the continued rise of social media in 2011, a seismic shift in the PR industry towards new media, social media and online marketing that started a couple of years ago was magnified. With the financial pressures on traditional media to stay in business and the general public’s increased reliance on [...]
Was the effort worth the PR outcome?
One of my guiding principles of PR is to constantly question whether all press is good press and whether each media outreach effort is worth the return we’ll see from it. I feel strongly that PR should as directly as possible support the business goals for the client, which is usually to sell more of [...]
You’re Announcing Something?
You’re announcing something in a press release? Say it ain’t so! That’s so… obvious. We have a rule at Cooper Smith Agency, we don’t announce that we’re announcing. I’ve never understood why anyone would start a press release by saying “XYZ Company announced today…” Isn’t the entire point of a press release to announce something? [...]
Begin With The End In Mind
For my first blog post on our new website, I thought I’d start at the end, so to speak. If there’s nothing else you ever listen to me say, this is the one thing I want it to be – “Begin with the end in mind.” To borrow from the world-famous productivity expert Steven Covey, [...]
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