The Coop Scoop

Weekly Rewind: Our favorite stories from around the web

Weekly Rewind: Our favorite stories from around the web

Friendships are important, especially in the workplace. Behind every successful public relations firm is a strong team that engages in daily collaboration — getting along with your co-workers is essential to get the job done. Do you have an office bestie? Read our Weekly Rewind to see why you should. Culture is Key “Today’s workforce, […]

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Weekly Rewind: Our favorite stories from around the web

Weekly Rewind: Our favorite stories from around the web

Crises are an inevitable part of PR. To prepare for the unforeseen crisis headed your way, our Weekly Rewind examines some recent PR nightmare and what we can learn from them. Walmart’s Financial Stumble When it comes to releasing good news and bad news, PR pros should consider releasing bad news first and allowing the […]

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Weekly Rewind: Our favorite stories from around the web

Weekly Rewind: Our favorite stories from around the web

As many people say, “new year, new me.” We took this phrase to heart and made a list of a few resolutions we think would have a positive impact on our PR careers. What are your New Year’s resolutions? #1 Resolve to be a better writer—in 140 characters or less Year after year, writing proves […]

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Weekly Rewind: Our favorite stories from around the web

Weekly Rewind: Our favorite stories from around the web

It seems like 2018 is only moments away. Our Weekly Rewind takes a look at the biggest upcoming PR trends and what skills will be needed most in the new year. It’s all about visuals If we learned one thing this year, it’s that video has become king. Almost 100 million hours of video a […]

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Weekly Rewind: Our favorite stories from around the web

Weekly Rewind: Our favorite stories from around the web

At CSA, Christmas is our absolute favorite time of the year! We just can’t get enough of the decorations, lights and revelry that come with the magical time. Our weekly rewind shares a few holiday trends that piqued our interest. Happy Friday! Food for Thought In PR, we’re always calling on our creativity to restructure a […]

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Weekly Rewind: Our favorite stories from around the web

Weekly Rewind: Our favorite stories from around the web

Social media is a powerful tool, and that’s why we’re breaking down some tips and cautionary tales for your next social media project. #WeeklyRewind Should you use all 280 characters? The short, pre-280 characters answer: maybe. PR Daily explains that while using all 280 characters can create more clutter on users’ timelines, there are some […]

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Weekly Rewind: Our favorite stories from around the web

Weekly Rewind: Our favorite stories from around the web

Thanksgiving is next week. Enjoy this feast of tips and tricks to make it through the holiday campaign season! Use your PR skills to rule Thanksgiving Crisis communications has prepared every PR pro for the stress and chaos that comes with pulling off the best holiday campaign… and handling our relatives. PRDaily recommends assessing risks […]

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Weekly Rewind: Our favorite stories from around the web

Weekly Rewind: Our favorite stories from around the web

Although every hard-working person out there can’t wait for the weekend to roll around (us included), it’s important to love what you do on a daily basis. Here are a few reasons why we have so much #joblove for public relations. Happy Friday! Reason #1: Social Media Facebook, Twitter and Instagram are integral to our […]

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Weekly Rewind: Our favorite stories from around the web

Weekly Rewind: Our favorite stories from around the web

This week we’re highlighting spooky Halloween campaigns and rolling out some tips on how to make your client’s work a graveyard smash. Make your social media an Eleven The much anticipated second season of “Stranger Things” has arrived, and the lead up to the return of Netflix’s hit series has been a lesson in A+ […]

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Weekly Rewind: Our favorite stories from around the web

Weekly Rewind: Our favorite stories from around the web

Public relations pros and journalists can go together like peanut butter and jelly, peas and carrots and of course, a Texas favorite, chicken and waffles. That’s why for this Weekly Rewind, we’re taking a look at media relations techniques to make every journalist want to be the yin to your yang. Know who you’re talking […]

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