Who We Are

From national industry leaders and Dallas-Fort Worth’s largest companies to start-ups and growing enterprises, Cooper Smith Agency provides public relations, social media and product placement services to a wide variety of businesses, largely within the business-to-business and professional services industries, with a particular emphasis on AEC and real estate firms, as well as for many of America’s best-known building products brands.

We can’t wait to learn more about you and your business. In the meantime, a glimpse at our agency leadership…

Cooper Smith Koch

Cooper Koch headshotCooper Smith Koch is the principal of Cooper Smith Agency, the successful Dallas public relations firm he founded in 2002. Through his work at Cooper Smith Agency and in the years prior to his PR agency’s start, Cooper has provided media and community relations services to a number of high-profile companies and organizations, including the United Way of Metropolitan Dallas, Ben E. Keith Co., Southwest Airlines, Dal-Tile Corporation, Turner Construction Co., Cirque du Soleil, American Cancer Society and Citigroup.

In 2011, Cooper was recognized as a Dallas Business Journal’s “Top 40 Under Forty” honoree, which is given once a year to executives and entrepreneurs who are at the top of their game professionally, and personally and have demonstrated a commitment to the North Texas community.

Cooper is a proud alumnus of Southern Methodist University, where he earned an undergraduate degree in public relations and corporate communications. His unquenchable curiosity about the world around him led Cooper to also study German, Spanish and anthropology while at SMU.

In 2005, Cooper was honored by SMU’s Division of Corporate Communications & Public Affairs as the year’s “Rising Star,” an award recognizing outstanding young alumni of the university.

An active member in the community, Cooper supports a number of non-profit organizations, including AIDS Arms, Human Rights Campaign and the SMU Alumni Association. Cooper sits on the advisory board to the public relations program at SMU, on the Governing Committee for the DFW Federal Club, and on the Board of Directors for Texas Ballet Theater. He has previously served on the board of SMU’s Young Alumni Associates.

Cooper is also an ardent fan and supporter of the visual and performing arts, oftentimes offering his PR agency’s resources in support of local artists and performance groups.

Arden Hensarling


Born and bred an East-coaster, Arden left the Big Apple for Dallas to be closer to her husband and family, as well as football games at her alma mater Texas Christian University. Go Frogs! Arden, our Managing Director, joined Cooper Smith Agency after working at Hundred Stories PR, a boutique public relations agency in New York City that specializes in real estate. At Hundred Stories PR, her clients included top developers, brokerage firms and fully integrated companies that own, operate and develop premier residential and commercial real estate. Specifically, Arden worked with Elad Group, the developer of The Plaza Hotel, Taconic Investment Partners, Stonehenge Partners and Houlihan Lawrence, to name a few.

Prior to joining HSPR, Arden worked in one of New York’s most prestigious financial and corporate communications firms, Joele Frank. During her time at Joele Frank, Arden assisted numerous fortune 500 companies with internal and external communications for crisis and special situations, including bankruptcy, proxy fights and mergers and acquisitions. Arden’s clients included Yahoo!, OfficeMax, Motorola Solutions, Barneys New York, Ralcorp, Martin Marietta, BMC Software and The Jones Group.

Arden graduated from TCU with a degree in Public Relations and a minor in Business.

Alexandra Ruffo

Alexandra Ruffo Headshot

Alexandra’s personal manifesto is “spend money on experiences that enrich your life and share your story with anyone that will listen.” As an account executive working to produce results for a variety of our clients, Alexandra wants to be the one to share your story.

Prior to joining Cooper Smith Agency, Alexandra gained experience working on a variety of high-profile accounts including Frost Bank, General Motors, Fitbit and YouTube. Her responsibilities included securing media placements for her clients, community management and copywriting, to name a few.

In her free time, Alexandra loves exploring the outdoors, watching endless hours of television (when she doesn’t have a great book in hand) and planning trips to faraway lands.

Laura Murray


Laura Murray has lived in a multitude of exciting cities throughout North America. She was born and raised in Scranton, Pennsylvania, but has seen the world through her education and career path. Now, Laura takes residence in Dallas and serves as our account coordinator, assisting our growing roster of clients with reaching their PR goals.

In her most recent role, Laura served as a marketing specialist for a company specializing in call tracking and analytics. Before that, she served as an evening television news reporter, where she cultivated a strong skill-set for media relations. Laura attended Ithaca College and earned a bachelor’s degree in broadcast journalism with a minor in politics.

Today, Laura and her husband spend their time enjoying the Dallas food scene and exploring new outdoor trails.

Megan Klamrowski

Born and raised in a small town near Milwaukee, Wisconsin, Megan moved to Dallas to pursue her dream of working in public relations. 

Megan graduated with a bachelor’s degree in public relations from the University of Wisconsin Oshkosh. In her most recent role, Megan served as a marketing coordinator for a commercial general contractor, where she managed digital media, designed and organized proposals, qualification packages and presentations, and planned corporate events.

In her free time, Megan enjoys exploring different areas of the DFW metroplex, and sampling all the food the South has to offer.