Ben E. Keith introduces AUSTRALIA’s BARONS BEERS TO TEXAS
Barons Beers are the only
Australian imported craft beers available in Texas;Distribution
signifies Ben E. Keith’s new push into the high-end specialty and
import category
DALLAS, October 23, 2007
– Ben E. Keith Beverage Distributors will begin distributing Barons
Black Wattle Seed Ale and Barons Superior Lager to restaurants,
bars, and convenience, liquor and grocery stores in the Dallas, Fort
Worth and Denton areas beginning in November 2007.
The
award-winning Barons Brewing Co. of Australia’s brands are the only
Australian imported craft beers available in Texas or the United
States, and are also further indication of Ben E. Keith’s new push
into the high-end specialty and imported beer category. Other
recently-launched imports include the traditional European pilsner
Trumer Pils and the smooth premium lager Toña Cerveza.
Both
Barons Black Wattle Seed Ale and Barons Superior Lager are high-end
premium quality craft imports with a strong Australian heritage,
using the finest genuine ingredients from Australia, including the
first use of native wattle seed. With its coffee-like flavor,
wattle seed is an indigenous staple in Australian muffins and ice
cream and is a key ingredient in Baron’s Black Wattle Seed Ale. The
beer’s character is born from a selected blend of roasted barley and
wheat, with a subtle hopping and the unique infusion of the wattle
seed. It has an aroma of roasted nuts and chocolate, with a flavor
of complex malt, hazelnut, toffee, caramel and dark chocolate. The
resulting beer is rich amber brown in color, has a lasting creamy
head and an alcohol content of 5.8%.
Barons Superior Lager
is a crisp, well-balanced refreshing lager made in the style of a
light German pilsner.
It has an aroma of
earthy floral hops and sweet malt, with a balanced flavor of malt
and hop with light bitterness and a clean crisp finish. It is
brilliant rich golden in color, has a pure white head and an alcohol
content of 4.9%.
About Ben E. Keith Beverage
Distributors
Ben E. Keith Company, established in
1906, began selling Anheuser-Busch products in 1933. Today, Ben E.
Keith Company – Beverage Distributors is one of the largest
independent Anheuser-Busch wholesalers in the country. The company
also distributes import beers, craft beers, wine products and
nonalcoholic beverages. With eight regional branches in Texas
including Abilene, Commerce, Dallas, Denton, Fort Worth, Llano,
Palestine and Waco, the company operates in 60 counties across
Texas. For more information, please visit
http://www.benekeith.com/beverage.
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