LATICRETE Strengthens Adhesives & Mortars Product Line with PRIME-N-BOND™

The multi-use primer improves the bonding of mortars and self-leveling underlayments to a variety of substrates with a single coat application

LATICRETE, a leading manufacturer of globally proven construction solutions for the building industry, has introduced PRIME-N-BOND, a versatile primer designed to enhance the performance and mechanical bond of mortars to a variety of smooth or low-absorptive substrates that can be difficult to bond to. The new product also improves the bonding of self-leveling underlayments.

“Proper bonding of tile and stone to the substrate is critical to a successful and long-lasting installation.  PRIME-N-BOND provides a solution that is both easy to apply and economical,” said LATICRETE Senior Product Manager Jonathan Scott. “The light color of PRIME-N-BOND is also advantageous as it will not contribute to darkening when applied to the back of light colored stone.”

The versatile primer is formulated with polymers and silica aggregates and does not require mixing or dilution prior to application. Additionally, PRIME-N-BOND is low VOC and does not emit a strong odor, making it ideal for use in interior or occupied areas.

“PRIME-N-BOND allows for a faster preparation which can save contractors time and money on the jobsite. This product is a perfect example of how advanced building material technology has helped to drive the construction industry forward, and help installers do their jobs more effectively,” added Scott.  

PRIME-N-BOND is available in 1 gallon (3.8 liter) and 3.5 gallon (13.3 liter) pails and is a component of the LATICRETE® Lifetime System Warranty providing peace of mind for trouble-free installations.

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About LATICRETE

LATICRETE is a leading manufacturer of globally proven construction solutions for the building industry. LATICRETE offers a broad range of products and systems covering tile & stone installation and care, masonry installation and care, resinous and decorative floor finishes, concrete construction chemicals, and concrete restoration and care including the LATICRETE® SUPERCAP® System. For 60 years, LATICRETE has been committed to research and development of innovative installation products, building a reputation for superior quality, performance and customer service. LATICRETE methods, materials, and technology have been field and laboratory proven by Architects, Engineers, Contractors and Owners. Offering an array of low VOC and sustainable products, LATICRETE products contribute to LEED certification, exceed commercial/residential VOC building requirements, and are backed by the most comprehensive warranties in the industry. For more information, visit laticrete.com.

Media Contact:
Alexandra Ruffo, (214) 329-9191
alexandra@coopersmithagency.com

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