Weekly Rewind: Our favorite stories from around the web

How do you approach media relations? Whether you are new to public relations or have simply found yourself in a rut, our weekly rewind can help.

Here are a few articles that touch on all sides of media relations. Happy Friday!

How to break the ice with a journalist

Industry events are great opportunities for networking and inspiration, they can replace the hours spent behind a computer researching new journalists and their editorial styles.

Before you attend an event, PR Daily says you need to do your homework (naturally). Make the most out of your next industry conference with these five media relations tips.

Think outside the box

Although PR will always rely on traditional media relations, Your Story explains why you should try to think beyond media relations. Why? They say that building brand equity can stem from social media, website content and influencers.

How to not lose control

Losing control is a scary feeling, especially when it comes to trusting someone else to tell your story. B2C hits the nail on the head: while you do need to give up some control, there are a few things you can do to make sure that your messaging and brand story stay true to what you had originally intended.

If you find yourself teetering on the edge of losing too much control, this is not an article to miss.

Before you click “send”

Do you have a mental checklist to run through before you send a pitch? When it comes to getting content to editors, your pitches need to be…well, pitch-perfect! PR Week says to keep them short, provide multiple sources, market research and interesting angles.

PR Week’s  three media relations must-haves to activate a killer product launch explains why you should treat your editors like VIPs. Happy pitching!