Weekly Rewind: Our favorite stories from around the web

Time flies! We are nearing the end of August and school is back in full swing. As adults in the PR industry, it’s never too late to stop learning.

Our weekly rewind has a few back-to-school tips to perfect our careers. Happy Friday!

Writing That Will Make the Dean’s List

PR Daily offers a back-to-school style guide that features the proper context for hyphenating phrases such as home-school, drop-out and grade-point average.

If you find yourself writing about your client who is a Jr. or Sr., eating a PB&J or more realistically, in need of nonessential clause clarification, this is the article for you.

Teamwork Makes the Dream Work

Internal communications and collaboration is a key part of public relations.

This Forbes article describes the four roles involved in a collaborative work effort. It walks us through the acronym RACI, which stands for responsible, accountable, consulted and informed. If you are trying to foster better teamwork in your company, then this is not an article to miss.

Back-to-School Branding

The back-to-school season is an opportunity for companies to rebrand themselves by creating promotional and marketing opportunities, says a Birmingham based marketing company who’s articles are widely read. With this in mind, public relations efforts such as seasonal events, sponsorship or product launches can be timely ways to get your clients in the news.

Here are a few back-to-school marketing ideas for savvy business owners.

What Does Back-to-School Mean to Your Career?

When you were a kid, did you stock up on school supplies or vow to make better grades? Whatever it was, setting new goals can translate into the working world.

Some of us in PR want to perfect our AP style, expand our audience reach, engage in new social media strategy or tap into new client markets. This fun read by the Chicago Tribune, Celebs dish on their favorite back-to-school memories, will take you on a walk down memory lane…and hopefully provide some inspiration as well.