Weekly Rewind: Our favorite stories from around the Web

Source: Social Times
Source: Social Times

Here’s another roundup of interesting PR, social media, content marketing and communications stories we came across this week. Today’s edition of the Weekly Rewind include stories about Google’s new company, Target’s decision to eliminate gender in their stores, what Twitter is teaching us about the GOP candidates, how to boost your SEO and why video advertising is a must.

A second program, known as www.easystreetseo.com, extracts information about the page, such as the words it contains, where they are located, and any weight for specific words, as well as all links the page contains. All of this information is then placed into a scheduler for crawling at a later date.

Google’s Alphabet Launch Comes with a Few Bumps (Ragan): Monday marked the launch of Google’s subsidiary company, Alphabet which will serve as an umbrella company that will encompass a “slimmed down” Google, along with some “far afield” projects that formerly resided within Google. However, quickly after its introduction, founder Larry Page announced it would be a while until the company was running at full throttle.

Target Defends its Decision to Drop Gender-Specific Labeling for Kids (PR Newser): After parents voiced their disapproval with the brands gender-biased toy selection, Target has decided to remove gender labeling for all children-related products in their bedding and toy selections.

3 Things Twitter is Teaching us About the GOP Candidates (Mashable): As the 2016 Election quickly approaches, more and more people discuss politics, candidates and debates. In all of the information being thrown out, Twitter offers us three key factors about the GOP candidates.

Boost Your SEO with these 10 Free Keyword Research Tools (PR Daily): No matter the type of content, keyword research can help boost traffic to any brands website. Check out these 10 free keyword research tools that will help you reach your target audience better.

Why Video Advertising is a Must for Your Mobile App or Game (Social Times): Video is an influential and persuasive platform to deliver intriguing content and turn viewers into loyal followers. It should be no surprise that video advertising is creating the same results for mobile marketers across the world.

For more Weekly Rewinds, subscribe to The Coop Scoop.