Weekly Rewind: Our favorite stories from around the Web

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Source: PR Weekly

Happy Friday! We’ve rounded up some of our favorite stories from the week including the chaos from Twitter’s removal of personalized backgrounds, Infographic tools to bring into your PR practices, the backlash from Amazon’s Prime Day, how social media impacts your alcohol purchases, and why your brand needs to bring video into its campaign.

Twitter Just Removed Your Homepage Wallpaper, and People are Furious (Mashable): On Monday, Twitter wiped away the feature that allowed users to customize their profile’s background and are now greeted by a “blinding white” background instead. Many Twitter individuals are voicing their distain for the update saying it takes away from their “uniqueness.”

5 Infographic Tools for PR and Marketing Pros (PR Daily): Infographics are a great way to express information through an exciting platform. They have a higher chance of being read and shared amongst your target market. Check out these five tools to create impactful infographics for your brand.

Amazon to Disgruntled Customers: Prime Day will be Even Better Next Year (PR Weekly): Many Amazon Prime users were left disappointed after the long-awaited “Prime Day,” where Amazon promised a spectacular array of deals for prime members. After what has been called a “glorified garage sale,” Amazon has said their next Prime Day sale will be much better.

How Social Networks Impact Alcohol Purchases (Social Times): When it comes to purchasing alcohol, peer pressure is the number one influence on whether or not as well as how much an individual will buy. That influence has now increased greatly with help from social media as ads share campaigns and friends look to peers for opinions on alcohol purchases.

A Brief Guide on why and how Your Brand Should be Using Video (Everything PR): Modern marketing has fully embraced the idea of using video as a way of communicating and drawing in target markets. Check out this guide on how to create videos that can set your brand apart from your competitors.

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