Weekly Rewind: Our favorite stories from around the Web

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In today’s edition of the Weekly Rewind, we have stories on the new update to Twitter that makes communicating easier, how to measure the ROI of PR, creativity in PR, the opening day Hostess tweet, and restraints on PR agencies.

Twitter officially lets you retweet with comments now (Mashable): Twitter’s latest update now makes it easier for users to plug other people’s tweets and add commentary of their own allowing for improved communication not only between individuals but brands and customers.

Ten ways to measure the ROI of Public Relations (Everything PR): While measuring ROI used to be a difficult task, big brands have been successfully measuring the ROI on PR for quite a while now. These are some of the methods to their madness.

Marrying creativity and accountability in PR (PR Daily): PR practitioners are often known internally as “creatives” or “idea people.” Though they usually aren’t the ones creating ad designs or infographics, creativity in PR is informed creativity such as creating solutions, building bridges, and exchanges.

Was the Hostess opening day tweet a strikeout or home run? (Ad Freak): Earlier this week on opening day of the MLB, Hostess released what was supposed to be a “bad-on-purpose” tweet. However the “touchdown” tweet didn’t come across as funny to as many readers as they had hoped, leading to backlash for the sweet treats brand.

It’s time to be bold and believe in the power of PR (PR Week): A hesitation to bill clients accurately for services carried out and a continuous and perpetual belief that PR is a “cheap” option continues to restrain PR agencies.


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