Rinnai introduces TV Ad Campaign promoting Tankless Water Heaters

Only tankless brand targeting consumers directly via advertising and other marketing channels

Peachtree City, Georgia, April 29, 2015 – Rinnai, the number-one selling brand of tankless water heaters in the United States and Canada, has launched a television advertising campaign that highlights the benefits of tankless water heaters. The campaign, which is the only television advertising effort for any tankless water heater brand, debuts today and will run through late Fall. The two 30-second spots, titled “Dinner” and “When You Need It,” humorously highlight the challenges families and homeowners have with tank water heaters while presenting Rinnai Tankless Water Heaters as the solution, including an endless supply of hot water and energy savings.

“With so much discussion happening now in the marketplace about tankless water heaters, new Department of Energy regulations and energy-efficiency overall, the timing is perfect to help educate the public about the benefits of our products from both a comfort and energy-savings standpoint,” said Susan Mittelbrun, Vice President of Marketing for Rinnai America.

The ads are running on major cable networks, including CNN, HLN, Fox Sports, HGTV, DIY Network and Fox News. These networks reach two key demographics for the brand – well-educated consumers with an interest in home improvement, as well as water heater dealers and installers and commercial audiences.

In addition to the television advertising campaign, Rinnai is the only tankless water heater brand to advertise consistently in the consumer space, including high-profile consumer magazines, such as Architectural Digest, Dwell, Southern Living and others, radio, professional sports sponsorships, digital campaigns and product placements on popular television programs.

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About Rinnai

Rinnai America Corporation, a subsidiary of Rinnai Corporation in Nagoya, Japan, was established in 1974 and is headquartered in Peachtree City, Ga. Rinnai Corporation manufactures gas appliances including tankless water heaters, a wide range of kitchen appliances and heating and air conditioning units. As the technology leader in its industry, Rinnai is the largest gas appliance manufacturer in Japan and is the No. 1 selling brand of tankless gas water heaters in the United States and Canada. Annual corporate revenues, including those of its subsidiaries, are in excess of $2.5 billion. With a global perspective to create 21st century products for the home and business, Rinnai Corporation commits itself to safety and the pursuit of comfortable lifestyles. For more information about Rinnai’s entire product line, visit rinnai.us.


“Dinner” – https://www.youtube.com/watch?v=rH3tAbJwUA0

“When You Need It” – https://www.youtube.com/watch?v=jmugCLsZnK4

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About the Author

Cooper Smith Koch is the Founder and Principal of Cooper Smith Agency, the PR firm in Dallas that he founded in 2002. Cooper Smith Agency specializes in PR and social media, primarily for B2B companies, as well as organic product placements for building products on popular TV shows. Cooper has been recognized as one of Dallas Business Journal's "Top Forty Under 40" business leaders, as well as being honored with professional, leadership and philanthropic awards from other organizations. Cooper lives in Dallas with his partner Todd and their two children. You can connect with him on or .