Weekly Rewind: content marketing trends for 2015

Weekly Rewind: Our favorite stories from around the Web

Weekly Rewind: content marketing trends for 2015

We’re back with the first Weekly Rewind of 2015! Our favorite stories from this week include content marketing trends, how TV gets the PR industry wrong, Frozen’s runaway social media success, getting the most from Twitter Analytics and what 2014 taught us about content marketing.

The Top 5 Content Marketing Trends to Watch in 2015 (PRNewser): Unfortunately for the internet, “if you write it, they will read it,” isn’t guaranteed. These five trends will help your content reach an engaged audience.

10 ways TV wrongly depicts the PR industry (PR Daily): It’s not surprising that TV shows paint such an inaccurate picture of the public relations industry.

Why can’t we let Frozen go? Blame Social Media. (Meltwater): While Frozen’s charm wore off a long time ago, there are four things the animated film we can teach us from a marketing and PR standpoint.

5 Essential Insights You Can Uncover Using Twitter Analytics (HubSpot): Twitter rolled out Tweet Analytics last year and many users have not used this tool to its full potential.

5 things we learned about content in 2014 (Digiday): 2014 was a big year for content, with brands, content-recommendation engines (even publishers) affecting what we saw and read.


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