Image of civilian taking a photo of a fire

Weekly Rewind: Our favorite stories from around the Web

Image of civilian taking a photo of a fire
Source: Gigaom

Today’s edition of the Weekly Rewind has stories on how the PR industry keeps up with change, whether or not blogging is beneficial to your brand, Facebook now allows users to ‘turn down’ annoying brands, how a meme generator campaign can backfire and why audiences value authenticity over authority.

5 outdated PR tactics and their modern equivalents (PR Daily): Just because these public relations tactics are outdated doesn’t mean they’re obsolete. PR is an industry that is constantly evolving and keeping up with change.

When Is a Blog the Right Form of Content Marketing? (Moz): Not all brands should blog. Here’s a list of when a brand should and shouldn’t incorporate blogging into their digital strategy.

Facebook Gives People a New Way to ‘Turn Down’ Annoying Brands (Ad Age): Facebook users will have more control over the content that appears on their News Feeds.

Bill Cosby Asked the Internet to Meme Him But Then This Happened (Time): It’s always a risky decision to ask the internet to make a meme out of your brand.

Social media and breaking news: Why authenticity trumps authority almost every time (Gigaom): With the internet at the touch of our fingertips through smartphones and tablets, people want more breaking news immediately and from someone close to the action.


For more Weekly Rewinds, subscribe to The Coop Scoop.