social media mistakes to avoid

Weekly Rewind: Our favorite stories from around the Web

social media mistakes to avoid
Source: Search Engine Journal

It’s Friday once again and we have rounded up our favorite stories from around the Web. This week our stories cover Presbyterian hospital’s reputation management, using LinkedIn to drive PR goals, why Facebook won’t offer a ‘dislike’ button, myths about PR and how to establish a strong brand persona.

Texas Health Presbyterian begins public relations effort to restore trust (The Dallas Morning News): Texas Health Presbyterian Dallas hires Burson-Marsteller to handle reputation management following three cases of Ebola at the hospital.

How executives are using LinkedIn publishing to drive organizational PR goals (Communications Conversations): LinkedIn is another way of distributing content on the web. Here’s how six executives are getting the most out of this professional social network.

Why Facebook won’t offer a ‘dislike’ button (PR Daily): Many Facebook users have asked for a ‘dislike’ button and now they have an answer.

Busting 5 modern myths about PR (PR Week): There are a few things about the public relations industry that need to be addressed. One of them is that lists aren’t the only way of getting your message out there.

How a Small Social Media Mistake Ended Up Costing These Companies $4.3 Million in Losses (Search Engine Journal): Companies should pay close attention to how they brand themselves online. There are seven things to consider when establishing a brand persona.


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