Pen and paper

Weekly Rewind: Our favorite stories from around the Web

Pen and paper

In today’s edition of the Weekly Rewind we have stories on the death of Google Authorship, ways to strengthen your writing, whether or not social media is actually social, a new Twitter analytics dashboard and the successful CVS #OneGoodReason Twitter campaign.

Google Kills Authorship, Photos and All (HubSpot): Google Authorship is going away because of the lack of user adoption and most users didn’t find value in using it.

25 ways to tighten your writing (PR Daily): Practice makes perfect. Use this list as a starting point to strengthen your writing.

Is Social Media Really Social? (PRNewser): Author Paul Bernardini doesn’t believe that social media is social because one-on-one conversations are not happening in person, do you agree?

How Many People See Your Tweets? (TechCrunch): Twitter has given all users access to an analytics dashboard that was originally only available to advertisers and verified users.

CVS #OneGoodReason social effort draws high-level support on Twitter (PRWeek Insider): The pharmacy chain announces its rebranding and decision to stop selling tobacco products in its 7,700 stores with a successful Twitter campaign.


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