Sesame Street and content marketing

Weekly Rewind: Our favorite stories from around the Web

In today’s edition of the Weekly Rewind, we have stories on how to write an effective social media policy, questions to ask to lead a successful SEO strategy, what a group of celebrity publicists did to shut down a website, how to overcome social media measurement roadblocks and what content marketers can learn from Sesame Street.

A practical guide to writing an effective social media policy (The Next Web): See how three big brands created a social media policy that their employees can easily follow.

4 Questions That Lead to a Successful SEO Strategy (PR News): These are the fundamental questions PR pros need to ask themselves before diving into their SEO strategy.

Threat to Expose Emma Watson’s Nude Pictures Turned Out to Be PR Hoax (Time): A group of celebrity publicists called Rantic staged a fake countdown to the release of Emma Watson’s nude photos in an attempt to shut down 4Chan.

5 Ways to Overcome Roadblocks to Measuring Social Media (Vocus): Most people will often give these five excuses to not measure their social media programs but there are ways to overcome each excuse.

Visual Marketing Lessons from Sesame Street (Spin Sucks): What do children’s shows and content marketing have in common? They teach, educate, entertain, and inform its audience.

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