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Weekly Rewind: Our favorite stories from around the Web

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In today’s edition of the Weekly Rewind, our stories include an example of how not to pitch a story, ways top brands are turning data into blog content, myths about social media marketing, what community managers can learn from teachers and how to handle controversy or tragedy in the social sphere.

PR pitch: We’ll pay you to mention our clients (CNBC): This is an example of how not to pitch a story about your client to a journalist.

5 brands using data to generate blog content (Digiday): Blogs are important for your brand and it can be hard to figure out what to write about. These five brands have become “data storytellers” to give readers more entertaining and sharable content.

3 Myths About Social Media Marketing (Business 2 Community): For small businesses, it’s okay to stick to the basics when it comes to social media. Turn these debunked myths into plans for your marketing plan.

Lessons From the Classroom for Community Managers (CMS Wire): These principles that teachers apply in the classroom can also work from community managers.

Navigating Unexpected Controversy or Tragedy in Your Content Marketing Strategy (SteamFeed): While there are many options available, small businesses can choose one of these three routes to handle controversy or tragedy.


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