Weekly Rewind: Our favorite stories from around the Web

Weekly Rewind: Feb. 3 - 7
By Mina Vu

 

Another week gone by, another round up of public relations, social media and content marketing stories that caught our attention.

 

The Not-So-Secret Black Market Of Twitter Handles (ReadWrite): The story of how one man was blackmailed into giving a hacker access to his Twitter handle is an example of how insecure our online properties can be, and how simple it is for the system to be manipulated.

 

How to Create a Worthy Press Release (PR News): Follow these six tips to write a press release that is shareable and delivers essential information.

 

How to Make Your Content a Star (Copyblogger): More and more content becomes readily available everyday. Make your content stand out by writing with a unique perspective and voice.

 

Here’s Why We Hate Conference Calls (PR Newser): We’ve had quite a few conference calls ourselves in the past few weeks. This video is spot on with how conference calls actually happen.

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About the Author

Cooper Smith Koch
Cooper Smith Koch is the Founder and Principal of Cooper Smith Agency, the PR firm in Dallas that he founded in 2002. Cooper Smith Agency specializes in PR and social media, primarily for B2B companies, as well as organic product placements for building products on popular TV shows. Cooper has been recognized as one of Dallas Business Journal's "Top Forty Under 40" business leaders, as well as being honored with professional, leadership and philanthropic awards from other organizations. Cooper lives in Dallas with his partner Todd and their two children. You can connect with him on or .

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