Weekly Rewind: Our favorite stories from around the Web

Public relations, SEO and content marketing story round up

By Mina Vu

It’s Friday once again. Sip on your morning coffee and see what you missed in the world of PR, content marketing and SEO this week.


Chevron’s Pizza Party PR Fails to Make Amends (PRNews): Sending customers gift certificates for free pizza and soda is not the best way to handle customer relations following a crisis.

What Content Marketers Can Learn From Tina Fey and Amy Poehler (Social Media Today): There’s a strong correlation between humor, content marketing and branding. Tina and Amy can teach you three ways to keep your content marketing strategy light-hearted.

3 Conflict Resolution Styles that Can Make or Break Client Relationships (Business2Community): When it comes to handling conflict are you an Advocate, Deflector or Evader? Learn how to become the Advocate your clients need and want to work with consistently.

8 PR strategy essentials (PR Daily): The best public relations planning is grounded in strategy. PR pros should remember these eight things when developing a sound PR plan.

SEO Predictions for 2014 (SteamFeed): Last year, Google changed up its search and SEO strategy. Will you be able to keep up with the SEO changes that are in store for 2014?

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About the Author

Mina Vu
Mina Vu is the Community Manager at Cooper Smith Agency, one of the top public relations agencies in Dallas. She specializes in social media monitoring, SEO and content curation. You can connect with her on , or .

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