Weekly Rewind: Our favorite stories from around the Web

Public relations, SEO and content marketing story round up

By Mina Vu

It’s Friday once again. Sip on your morning coffee and see what you missed in the world of PR, content marketing and SEO this week.


Chevron’s Pizza Party PR Fails to Make Amends (PRNews): Sending customers gift certificates for free pizza and soda is not the best way to handle customer relations following a crisis.

What Content Marketers Can Learn From Tina Fey and Amy Poehler (Social Media Today): There’s a strong correlation between humor, content marketing and branding. Tina and Amy can teach you three ways to keep your content marketing strategy light-hearted.

3 Conflict Resolution Styles that Can Make or Break Client Relationships (Business2Community): When it comes to handling conflict are you an Advocate, Deflector or Evader? Learn how to become the Advocate your clients need and want to work with consistently.

8 PR strategy essentials (PR Daily): The best public relations planning is grounded in strategy. PR pros should remember these eight things when developing a sound PR plan.

SEO Predictions for 2014 (SteamFeed): Last year, Google changed up its search and SEO strategy. Will you be able to keep up with the SEO changes that are in store for 2014?

Subscribe to The Coop Scoop for more Weekly Rewinds.

Tags: , , , ,

About the Author

Cooper Smith Koch is the Founder and Principal of Cooper Smith Agency, the PR firm in Dallas that he founded in 2002. Cooper Smith Agency specializes in PR and social media, primarily for B2B companies, as well as organic product placements for building products on popular TV shows. Cooper has been recognized as one of Dallas Business Journal's "Top Forty Under 40" business leaders, as well as being honored with professional, leadership and philanthropic awards from other organizations. Cooper lives in Dallas with his partner Todd and their two children. You can connect with him on or .