Weekly Rewind: Our favorite stories from around the Web

Weekly Recap for Oct. 25

Sometimes it’s not possible to read everything that comes through your RSS feed. We’ve done all the heavy lifting for you and pulled together some public relations and social media stories that caught our eye this week. Happy Friday!

When to Tweet It Twice (Inc.): Not all tweets should be retweeted. Let the tweets that didn’t earn as much engagement the first time around fall lower on your newsfeed and give new life to more popular posts by retweeting it to your followers.

4 Things You Can Do Today to Improve Your Blog Posts (B2C): Give your blog posts a boost in four easy steps.

6 Social Media Tips You Should Ignore (PR Daily): In this day and age, social media advice is everywhere, but you shouldn’t believe everything you read and hear.

Fact or Fiction? You Must Be an Extrovert to Succeed in Social Media (Social Media Today): Just because you’re an introvert doesn’t mean you’re doomed in social media. Or does it?

Reality Check: Should PR Ever Get in a Public Dispute With a Reporter? (PR News Online): Here are some accepted best practices for responding to reviews and criticism online.


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About the Author

Cooper Smith Koch is the Founder and Principal of Cooper Smith Agency, the PR firm in Dallas that he founded in 2002. Cooper Smith Agency specializes in PR and social media, primarily for B2B companies, as well as organic product placements for building products on popular TV shows. Cooper has been recognized as one of Dallas Business Journal's "Top Forty Under 40" business leaders, as well as being honored with professional, leadership and philanthropic awards from other organizations. Cooper lives in Dallas with his partner Todd and their two children. You can connect with him on or .