Celebrity Cafe & Bakery opens new store at Watters Creek at Montgomery Farm in Allen

New location opened in vibrant, high-profile, mixed-use development on September 28

Celebrity LogoDALLAS, September 30, 2008 – Celebrity Café & Bakery, a long-time Dallas institution perhaps best known for its hand-crafted iced cookies, opened its tenth North Texas location in Allen, Texas, on September 28. Celebrity Café & Bakery is located in Watters Creek at Montgomery Farm, a new lifestyle/mixed-use development, located 30 minutes north of downtown Dallas.

“This is an ideal location for Celebrity Café & Bakery to increase our presence in North Texas,” said Mark Menking, president of Celebrity Café & Bakery. “Our restaurant is a great place for people to take a break from shopping and enjoy afternoon tea and goodies in a relaxing environment. We could hardly have found a better location.”

Watters Creek features retail, restaurants, office and living space, and is home to a variety of restaurant and retail options, including Brio, Cru Wine Bar, Vera Bradley, Paciugo, White House|Black Market and many more. Celebrity’s new store is featured prominently on the village green near the development’s natural amphitheatre.

Celebrity Café & Bakery is well-known for its fresh, quality menu. Specialty items include dessert treats such as cakes, pastries, petit fours and Celebrity’s famous decorated sugar cookies; lunch items such as sandwiches, soups, salads, paninis and wraps; and fresh baked breakfast goods such as scones, cinnamon rolls, muffins and teabreads.

Celebrity Café & Bakery currently has nine locations in the Dallas/Fort Worth Metroplex, including Addison, Arlington, Colleyville, Frisco, Highland Park, Las Colinas, Preston Royal (North Dallas), Plano and Rockwall. The new Allen location will be open from Monday – Wednesday 10 a.m. – 8 p.m., Thursday-Saturday 10 a.m. – 9 p.m., and Sunday 10 a.m. – 5 p.m.

About Celebrity Café & Bakery

Celebrity Café & Bakery provides a delightful assortment of café, bakery and specialty beverage items for special occasions and everyday enjoyment in the simple, welcoming elegance of their cafes and through attractive, high quality takeout and catering selections. For more information, please visit www.enjoycelebrity.com.

###

Media Contact: Diana DuBois
diana@coopersmithagency.com, (214) 329-9191