Cooper Smith Agency’s primary focus is securing positive media coverage for our clients, their products, services and projects, particularly in a business-to-business environment. From flooring dealers to construction executives, restaurant owners to university facilities managers, we aim to get our clients’ news in front of their existing and prospective clients through the magazines, websites, newsletters and blogs that they read.
”Without PR, a terrible thing happens…nothing.”
- PT Barnum
Product Placements
From ABC’s Extreme Makeover: Home Edition, DIY Network and HGTV to Metropolis, Veranda and Cooking With Paula Deen, our building products and home decor clients have “starred” in hundreds of TV shows and magazine spreads, as a direct result of our hard work and aggressive, proactive efforts.
In fact, we’ve had clients on every single episode of Extreme Makeover: Home Edition for nine seasons and more than 200 episodes.
These days, talking directly to your core audiences is oftentimes more effective than going through traditional media channels.
We help our clients launch blogs to showcase their expertise, stay in touch with their “fans” on Facebook and “tweet” about their latest news on Twitter.